I designed the Civic Media website from scratch in order to support the needs of a vertically integrated modern media network that produces radio, video and social media journalistic content. It allows for live streaming as well as listening to archived content. The network site served as the template for the scalable Design System that now supports 19 other websites for all the full service and music stations owned by the network.
Link: civicmedia.us
Contributions:
Leadership
As a key member of the leadership team in a VP position, I guided the network's digital initiatives. I led the design of the website with a special focus on content discovery to increase engagement with the network's audience. Also led the AI Working Group that crafted the network's AI Policy.
Strategy
The limitations of terrestrial radio for reach are obvious challenges for a business trying to build at scale, so the creation of digital properties with 24/7 access to content was integral to the network's long-term viability. Special emphasis was put on building digital properties on a strong foundation that will scale over time.
Innovation
The Civic Media web properties bring a fresh new take on what a content network with a terrestrial radio looks like by allowing its audience the ability to listen to any of its shows at any time, whether live or on-demand.
Value
The systems that I put in place are guiding the team I built in the further development of the network's digital footprint. This ultimately benefits the network's ability to serve its audience in the long term, as content consumption habits shift more towards digital media.
Led the design of the network's News pages, guiding the team through the taxonomy of a complex statewide news effort that includes serving multiple local markets.
The network grew from 4 to 20 radio station brands in the span of 12 months, which led to the streamlining of the design for all its web properties.
The site design focused on highlighting the network's shows and making their content easily discoverable.
Instituted a Scalable Design System to support all of the network's current and future radio station websites
Competencies & Skills:
Leadership
Team Management
Departmental Administration
Brand Design
UX/UI Design (Figma)
Design System (Figma)
Creative Direction
Video Editing (Premiere)
Motion Design (After Effects)
Audio Production (Audition)
Digital Marketing
Vendor Management
Social Media Marketing
Broadcasting & Communications
Content Creation
Other Projects
Elegant and simple digital player
Entertainment discovery system for set-top boxes
One of the top three BitTorrent clients worldwide
Entertainment discovery system for iPad
Pioneering movie and TV show download service
Digital publishing platform for editorial content